Description 

A guide to maximising private sector profitability and public sector effectiveness and efficiency. It exposes the limitations of traditional accounting methods and shows you how to identify which products, services and customers are really delivering profit.

Authored by John McKenzie, one of the world's leading authorities and lecturers in activity based costing and management this book turns current management thinking completely on its head. Packed with practical guidance based on years of experience at the 'sharp end' of business McKenzie exposes the limitations of traditional accounting methods and shows you in no-nonsense terms how to identify which products, services and customers are really delivering profit.

Scores of practical tips show you:

• how to go about evaluating the profitability of your products and services;
• how to better understand the real value of customer relationships;
• how to link the creation of shareholder value to activities, processes and budgets;
• how to identify and eliminate 'non-value adding' activities;
• how to adopt a more realistic approach to cross charging and shared services;
• how to change processes to deliver more profitability and efficiency;
• how to budget for improved profitability and meeting output targets which reports and graphs to produce to highlight profit opportunity; and, the relationship of ABC with modern performance management techniques.